steal this blog!

steal this blog!

steal this blog We started with a new client two weeks ago, and we couldn’t be happier. It’s everything from soup to nuts: turning a conversation over coffee into a full fledged business and website. Business design at its core, which is half the reason I get out of...
Work in Progress in Perpetuity

Work in Progress in Perpetuity

The Definition of Done Before we started Idealic, Tuuli and I had come from vastly different environments. Her last employer wanted – perhaps demanded – perfection. After all, they were a high-end design studio, replete with reputation and history, as well as some...