Work in Progress in Perpetuity

Work in Progress in Perpetuity

The Definition of Done Before we started Idealic, Tuuli and I had come from vastly different environments. Her last employer wanted – perhaps demanded – perfection. After all, they were a high-end design studio, replete with reputation and history, as well as some...
The Tulipomania of Funding

The Tulipomania of Funding

Cart Before the Horse There’s nothing that resonates in our collective psyche quite like a rags-to-riches story. We laud over lottery winners, praise the prosperous, and idolize the inventor who toils away in obscurity, even when it’s not warranted. The American Dream...