The Definition of Done Before we started Idealic, Tuuli and I had come from vastly different environments. Her last employer wanted – perhaps demanded – perfection. After all, they were a high-end design studio, replete with reputation and history, as well as some...
Cart Before the Horse There’s nothing that resonates in our collective psyche quite like a rags-to-riches story. We laud over lottery winners, praise the prosperous, and idolize the inventor who toils away in obscurity, even when it’s not warranted. The American Dream...
